Everyone is clueless

The problem with "everyone" is that in order to reach everyone or teach everyone or sell to everyone, you need to so water down what you've got you end up with almost nothing.

Everyone doesn't go to the chiropractor, everyone doesn't give to charity, everyone has never been to Starbucks. Everyone, in fact, lives a decade behind the times and needs hundreds of impressions and lots of direct experience before they realize something is going on.

You don't want everyone. You want the right someone.

Someone who cares about what you do. Someone who will make a contribution that matters. Someone who will spread the word.

As soon as you start focusing on finding the right someone, things get better, fast. That's because you can ignore everyone and settle in and focus on the people you actually want.

Here's a video that David sent over. I am thrilled at how much this guy loves his job, and I'm inspired by his story of how he turned down Pepsi as a vendor. He turned them down. But everyone wants Pepsi! Exactly. Once he decided he wanted someone, not everyone, his life got a lot better.

Otra buena recopilación. Very inspirational.

We’re talking about a limited edition USB-stick containing remastered Beatles songs and other goodies, shaped like an apple. There will only be 30,000 of these, so if you want one, line up for the release date on December 7 (December 8 in North America).

Here’s what the package contains: “re-mastered audio for The Beatles’ 14 stereo titles, as well as all of the re-mastered CDs’ visual elements, including 13 mini-documentary films about the studio albums, replicated original UK album art, rare photos and expanded liner notes.”

When you plug the USB into your computer, a Flash interface will pop up for easy navigation. It’s compatible with PC and Mac, and if the price of 279 bucks sounds OK to you, you can preorder it here: http://www.thebeatles.com/store